Events
Upcoming events
Talk Shop Tuesdays – Monthly Virtual Meet-Up
A 30-minute morning meet-up to grow your local PR and communications network, share resources, and talk through challenges and opportunities. No agenda – just a dedicated time to connect and collaborate.
2026 Dates: Jan. 20; Feb. 24; March 17; April 28; May 19; June 16; July 21; Aug. 18; Sept. 15; Oct. 20; Nov. 17; Dec. 15
PRSA Greater Worcester Annual Meeting
Join PRSA’s Greater Worcester Chapter for our 2026 Annual Meeting, featuring keynote speaker Alysha Palumbo Garvin, Director of Communications at the Massachusetts Office of the State Auditor and an Emmy award-winning journalist with more than two decades of experience in local news.
In her keynote, “From the Newsroom to the Narrative: Covering the Story vs. Shaping the Conversation,” Alysha will draw from her experience on both sides of the media relationship to explore the changing state of local news, the role PR and communications professionals play in journalism, and how we can build a stronger bridge between the two professions.
We’ll also take a look back at the past year for PRSA Greater Worcester and introduce our 2027 Board of Directors as we look ahead to another year of connecting and supporting our region’s communications professionals.
Thursday, November 12
9 AM
Printers Building – Worcester (Davisonian Meeting Room, 7th Floor)
POSTPONED – From Profile to Platform: Using LinkedIn for PR and Thought Leadership
LinkedIn is more than a networking site. It’s a powerful platform to build your brand, shape executive thought leadership, and engage key audiences.
Join us for this lunch-time session on using LinkedIn as a strategic communications tool, presented by Tim Hally – co-founder of Munq, adjunct professor at Clark University, and membership chair on our board of directors. In this interactive workshop, Tim will share practical strategies for building authentic personal brands and sparking meaningful industry conversations.
Whether you manage your own professional presence or help position company or institutional leaders you’ll gain practical strategies to move from profile to platform, using LinkedIn to amplify expertise, strengthen thought leadership and engage key audiences.
Monday, March 30 – POSTPONED – NEW DATE TBA SOON
Sampling of past events:
The Health Reporters’ Roundtable – September 29, 2026
Three leading healthcare journalists covering the region and state joined PRSA Greater Worcester for a panel discussion at UMass Chan Medical School. Panelists discussed the current state of healthcare journalism, including how the industry is evolving, the role AI is (and isn’t) playing in their reporting, the stories they’re currently pursuing, and their best advice for pitching. The session closed with an open Q&A, giving attendees the chance to ask their own questions.
A Night Out at the WooSox with PRSA Boston – August 25, 2026
Just because the media landscape is shrinking doesn’t mean your network has to. PRSA Greater Worcester and PRSA Boston Chapters joined forces for a night out at Polar Park to take in a WooSox game, share a meal from Fresh Off the Grill, and connect with fellow PR and communications professionals. Members and guests caught up with one another, swapped stories, shared strategies, and exhaled for a few innings.
Your Business Story Made Simple – June 18, 2026
PRSA members and BBB Accredited Business Owners Lauren Howe of empHowered PR and Allison Chisolm of Choice Words Chisolm & Co. facilitated this practical, hands-on workshop to help small business owners and working professionals define a clear business narrative and convert it into consistent messaging. They worked with participants to help articulate what they do, who they serve, why it matters, and how they deliver—then translate that into language that could be applied across communications, marketing, media interviews, and stakeholder conversations.
Annual Meeting – November 6, 2025
Crystal Haynes Copithorne, Emmy award–winning journalist and strategic communications leader, gave a talk titled, “Common Narrative: Connecting Communities and Media for PR and Brand Success,” which explored how two-way conversations in news media can build trust, catalyze action, and strengthen brand credibility. Participants also heard highlights from the past year and met the incoming 2026 board.
Meet the Media – June 17, 2025
Participants heard from Danny McDonald (The Boston Globe), Mica Kanner-Mascolo (Worcester Business Journal), and Mark Henderson (the016.com, The Worcester Sun); takeaways included keeping the audience in mind, changing timelines and deadlines, and that relationships still matter, especially when it comes to building trust!
Lunch and Learn: Harnessing LinkedIn’s PR Power – April 3, 2025
Participants joined Tim Hally, Co-Founder of Munq and professor at Clark University as he broke down strategies for using LinkedIn to build authentic personal brands and drive meaningful industry conversations.
New Year, New You: Earn Your APR in 2025 – Jan. 23, 2025
Participants gained insights into the value of earning the Accreditation in Public Relations (APR) credential, the process to obtain it, and the professional benefits it can bring.
The webinar was moderated by PRSA Greater Worcester Chapter’s president-elect, Cristal Steuer, APR. and included Thomasena Shaw, APR, professor of public relations at Bridgewater State University and Lisa Bergson, APR, assistant professor of communication at Bridgewater State University as panelists.
Holiday Mixer – December 3, 2025
We held our first-ever Holiday Mixer at Volturno in Worcester, an evening filled with great company, light bites, and a chance to toast to an incredible first year as an official chapter.
Annual Meeting – November 7, 2024
Our Annual Meeting featured an overview of the past year, an introduction of the 2025 board, and more. The event was held at Venture X Worcester, our generous venue sponsor.
Training Your Ethical Mind: Preparing to Survive and Thrive in our Dynamic AI Environment
A 90-minute workshop led by Mark McLennan, general manager of the Boston office of C+C and author of Ethical Voices: Practicing Public Relations with Integrity, which offered best practices for dealing with new ethical challenges of AI that PR professionals are likely to encounter.
First Summer Outing/Kick Off Event – June 5, 2024
Meet the board and fellow chapter members, learn about additional programming planned for our inaugural year, enjoy dinner in the Triple Decker Garden and watch the WooSox. Held at Polar Park in Worcester.
If you have thoughts or suggestions for events you’d like to see in the future,
please reach out to us at prsagreaterworcester@gmail.com.
For national in-person and virtual program offerings, please visit PRSA’s event page.
