Events
Upcoming events
Talk Shop Tuesdays – Monthly Virtual Meet-Up
A 30-minute morning meet-up to grow your local PR and communications network, share resources, and talk through challenges and opportunities. No agenda – just a dedicated time to connect and collaborate.
2026 Dates: Jan. 20; Feb. 24; March 17; April 28; May 19; June 16; July 21; Aug. 18; Sept. 15; Oct. 20; Nov. 17; Dec. 15
9:30 – 10 AM 
Virtual
Free!Your Business Story Made Simple (with BBB)
If you’ve ever stumbled when someone asks, “So…what do you do?”—you’re not alone. Most business owners and busy professionals know their work matters, but translating it into clear, consistent messaging can be difficult.
This practical workshop—facilitated by PRSA members Lauren Howe of empHowered PR and Allison Chisolm of Choice Words Chisolm & Co.—is designed to help small business owners and working professionals define a clear business narrative and convert it into consistent messaging that will resonate with current and prospective clients, your employees, and even around the dinner table.
With guidance from these expert facilitators, you’ll articulate what you do, who you serve, why it matters, and how you deliver—then translate that into language you can apply across communications, marketing, media interviews, and stakeholder conversations.
Thursday, June 18 | 2 – 3 PM
Better Business Bureau, Central New England – 400 Grove St., Worcester
Members & Students: free | Non-Members: $10POSTPONED – From Profile to Platform: Using LinkedIn for PR and Thought Leadership
LinkedIn is more than a networking site. It’s a powerful platform to build your brand, shape executive thought leadership, and engage key audiences.
Join us for this lunch-time session on using LinkedIn as a strategic communications tool, presented by Tim Hally – co-founder of Munq, adjunct professor at Clark University, and membership chair on our board of directors. In this interactive workshop, Tim will share practical strategies for building authentic personal brands and sparking meaningful industry conversations.
Whether you manage your own professional presence or help position company or institutional leaders you’ll gain practical strategies to move from profile to platform, using LinkedIn to amplify expertise, strengthen thought leadership and engage key audiences.
Monday, March 30 – POSTPONED – NEW DATE TBA SOON
12 – 1pm Venture X – 100 Front St., Suite 400 – Worcester Members & Students: $20 | Non-Members: $35Sampling of past events:
Annual Meeting – November 6, 2025
Crystal Haynes Copithorne, Emmy award–winning journalist and strategic communications leader, gave a talk titled, “Common Narrative: Connecting Communities and Media for PR and Brand Success,” which explored how two-way conversations in news media can build trust, catalyze action, and strengthen brand credibility. Participants also heard highlights from the past year and met the incoming 2026 board.
Meet the Media – June 17, 2025
Participants heard from Danny McDonald (The Boston Globe), Mica Kanner-Mascolo (Worcester Business Journal), and Mark Henderson (the016.com, The Worcester Sun); takeaways included keeping the audience in mind, changing timelines and deadlines, and that relationships still matter, especially when it comes to building trust!
Lunch and Learn: Harnessing LinkedIn’s PR Power – April 3, 2025
Participants joined Tim Hally, Co-Founder of Munq and professor at Clark University as he broke down strategies for using LinkedIn to build authentic personal brands and drive meaningful industry conversations.
New Year, New You: Earn Your APR in 2025 – Jan. 23, 2025
Participants gained insights into the value of earning the Accreditation in Public Relations (APR) credential, the process to obtain it, and the professional benefits it can bring.
The webinar was moderated by PRSA Greater Worcester Chapter’s president-elect, Cristal Steuer, APR. and included Thomasena Shaw, APR, professor of public relations at Bridgewater State University and Lisa Bergson, APR, assistant professor of communication at Bridgewater State University as panelists.
Holiday Mixer – December 3, 2025
We held our first-ever Holiday Mixer at Volturno in Worcester, an evening filled with great company, light bites, and a chance to toast to an incredible first year as an official chapter.
Annual Meeting – November 7, 2024
Our Annual Meeting featured an overview of the past year, an introduction of the 2025 board, and more. The event was held at Venture X Worcester, our generous venue sponsor.
Training Your Ethical Mind: Preparing to Survive and Thrive in our Dynamic AI Environment
A 90-minute workshop led by Mark McLennan, general manager of the Boston office of C+C and author of Ethical Voices: Practicing Public Relations with Integrity, which offered best practices for dealing with new ethical challenges of AI that PR professionals are likely to encounter.
First Summer Outing/Kick Off Event – June 5, 2024
Meet the board and fellow chapter members, learn about additional programming planned for our inaugural year, enjoy dinner in the Triple Decker Garden and watch the WooSox. Held at Polar Park in Worcester.
If you have thoughts or suggestions for events you’d like to see in the future,
please reach out to us at prsagreaterworcester@gmail.com.
For national in-person and virtual program offerings, please visit PRSA’s event page.